LIGHTHOUSE
Real Estate Marketing
What Type of Marketing Solution Do You Need?
Marketing Basics
If you’re just starting out and need an affordable way to get your marketing off the ground, our Marketing Basics services are perfect for you! These fixed, budget-friendly packages include everything from social media management to setting up your ad accounts and launching lead-gen campaigns on Meta. It’s an easy and affordable way to get started and start generating leads!
Essential Marketing Toolkit
This toolkit gives you everything you need to create a small, effective funnel that generates and nurtures leads. It includes email strategy and automation setup with Meta lead generation ads, plus social media audit and a monthly content calendar, combined with Meta and Google Ads to boost your reach and conversions. Perfect for real estate pros who want to streamline their marketing and start seeing results fast!
Tailored Marketing Services
This option is for real estate professionals who need customized solutions to achieve their specific business goals. Each service, from copywriting and social media management to targeted ad campaigns and CRM setups, is tailored to fit your unique needs.
Choose this option if you want a personalized approach that drives results and sets your real estate business apart!
Marketing Basics
Essential Marketing Toolkit
Tailored Marketing Services
Advertising
Paid advertising on platforms like Google, Facebook, Instagram, Tik Tok, and Linkedin, is crucial for reaching a broader audience and driving traffic to your listings. With strategic ad campaigns, you can target specific demographics, boost visibility, and generate more qualified leads, all while maximizing your advertising budget for optimal ROI.
Email Marketing
Email marketing allows you to stay in constant touch with your audience, nurturing leads and converting them into clients. Personalized, targeted email campaigns can effectively showcase new listings, provide valuable insights, and keep your audience engaged, increasing the likelihood of repeat business and referrals.
Copywriting for Property Listings
Effective property listings are key to capturing attention and driving interest. With well-crafted copy that includes relevant keywords, you can attract more qualified buyers, improve your search engine rankings, and ultimately increase conversions.
Social Media
Management
Social media is a vital tool for building your real estate brand, connecting with potential clients, and showcasing your listings. Consistent posting, engagement, and community-building on platforms like Instagram, Facebook, LinkedIn and Tik Tok can expand your reach, establish trust, and drive traffic to your website or listings.
Marketing Plans
A comprehensive marketing plan provides a roadmap to achieve your business objectives. By defining clear goals, strategies, and tactics, you can align your efforts and resources effectively, ensuring your marketing activities contribute directly to growing your real estate business and standing out in the market.
Project Management
Having a dedicated Project Manager ensures that your marketing plan is executed smoothly and on time. From coordinating tasks to overseeing campaigns and keeping everything on track, a Project Manager helps maximize efficiency, ensures alignment with your goals, and provides peace of mind that your marketing efforts are being handled professionally.
CRM
A Customer Relationship Management (CRM) system is essential for organizing client interactions, tracking leads, and managing relationships efficiently. It helps streamline communication, automate follow-ups, and improve customer service, ensuring no opportunity is missed and that your clients feel valued every step of the way.
Storyboard for Video Marketing
Video marketing is one of the most powerful tools for real estate businesses. A well-designed storyboard ensures your video is clear, compelling, and aligns with your brand message. It helps convey the property’s unique features, builds trust, and boosts engagement, giving potential buyers a more immersive experience.